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Case study: Aalborg Karneval

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The report documents the journey of Aalborg Karneval, Northern Europe’s biggest public carnival, which has recently undergone radical transformations in order to overcome challenges it was facing. Despite obvious popularity among the public, the carnival lacked financial sustainability. With the help of external consultants, the organisation managed to reconsider the way they addressed their audience, communicated their values and made decisions, which allowed them to secure revenues and increase the public’s loyalty.

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